Bruma Coffee Co.
Bruma — Cold Brew Coffee Identity
From ConCrafting a sensory brand experience rooted in origin, atmosphere, and specialty coffee culture.
June 2024
— Bruma was conceived as a specialty cold brew coffee brand inspired by the misty landscapes of Tolima. The objective was to build a distinctive identity that reflects depth, atmosphere, and craftsmanship while positioning the product within a premium yet contemporary market segment. The project involved developing a complete brand system, from naming and visual identity to packaging design and brand storytelling, creating a cohesive universe that translates origin, process, and sensory experience into a refined visual language.
SERVICES
Creative Director & Brand Designer
Project Overview
• Establish a distinctive and premium brand identity within the specialty coffee market. • Translate origin and atmosphere into a cohesive visual system. • Create packaging that enhances shelf presence and perceived value. • Build a scalable brand foundation for future product expansion.
Bruma is a premium cold brew coffee brand designed to transform origin, atmosphere, and craftsmanship into a refined and cohesive visual identity.
Bruma was conceived as a specialty cold brew coffee brand inspired by the misty landscapes and coffee heritage of Tolima. The project emerged from the need to create a distinctive identity that could compete in a growing specialty market while preserving authenticity and sensory depth. The challenge was to build a complete brand system from the ground up, including naming, positioning, visual identity, and packaging, ensuring consistency, differentiation, and long-term brand strength.
Approach
Setting the scene with the production team
The project followed a structured branding process, beginning with strategic research and positioning within the specialty coffee market. I defined the brand’s core values, personality, and visual direction to ensure clarity and long-term differentiation. From strategy, I moved into the development of the visual identity system, including logo construction, typography, color palette, and graphic language. The final stage translated the identity into packaging, focusing on material selection, print execution, and shelf presence to guarantee both aesthetic impact and functional coherence.
The project followed a strategic and structured branding process, starting with market positioning and concept definition, followed by the development of a cohesive visual identity system, and culminating in the execution of packaging designed to balance aesthetic refinement with functional market impact.
Process
From research and positioning to visual identity development and packaging execution, the process ensured consistency, clarity, and premium market alignment.
My process blends strategy and storytelling, moving from research and concept definition to visual identity development and final execution, ensuring every detail aligns with the brand’s positioning and long-term vision.
The design rationale centered on translating atmosphere into form. Bruma was built around the idea of mist as metaphor, representing origin, altitude, and depth. The visual language balances restraint and intensity, allowing the brand to feel both contemporary and timeless while maintaining strong shelf differentiation.
Final Design
The final design delivers a cohesive and premium brand system that translates atmosphere and origin into a refined visual language. Through controlled typography, tonal depth, and carefully executed packaging, Bruma achieves strong differentiation and consistent market presence.
The final design delivers a cohesive and premium brand system that transforms atmosphere and craftsmanship into a distinctive visual identity with strong shelf impact and scalable potential.
Product Images
