1930
1930 — A Contemporary Gastro Bar Identity
Crafting a sophisticated dining identity rooted in tradition and contemporary elegance.
2023
— 1930 was created to redefine the local dining scene by combining classic elegance with contemporary social culture. The project sought to transform a gastro bar into a lifestyle destination where design, ambiance, and gastronomy form a unified brand experience.
SERVICES
Brand Strategist & Creative Director
Project Overview
– Establish 1930 as a premium and distinctive gastro bar in Ibagué. – Create a timeless yet contemporary brand identity that reflects sophistication and warmth. – Build a cohesive visual and experiential system across all customer touchpoints. – Strengthen emotional connection through atmosphere, storytelling, and brand consistency. – Position the venue as a social and cultural destination within the local market.
1930 is a hospitality branding project built to merge timeless elegance with contemporary dining culture. The identity system was crafted to create a memorable atmosphere where design, ambiance, and gastronomy converge into a cohesive and elevated brand experience.
1930 was developed as a gastro bar concept aimed at redefining the local dining scene in Ibagué. The project emerged from the vision of creating a space that blends timeless elegance with contemporary social culture, offering more than food, an atmosphere-driven experience. In a growing hospitality market, the challenge was to position 1930 as a premium yet welcoming destination. The brand was built to reflect sophistication, warmth, and vibrancy, ensuring a cohesive identity that elevates both the environment and the overall customer journey.
Approach
Photography concepts
The development moved from strategic positioning to the creation of a cohesive visual and experiential system, ensuring consistency, premium perception, and emotional connection across all brand touchpoints.
The project was guided by a strategic and experience-driven mindset. I began by defining the brand’s positioning within the premium hospitality segment, establishing a clear personality rooted in sophistication, warmth, and contemporary culture. From there, I translated this foundation into a cohesive visual identity system designed to elevate the dining experience and ensure consistency across every brand touchpoint.
Process
Establish strategic positioning, develop a timeless visual system, and execute a cohesive brand experience aligned with premium hospitality standards.
I define the strategy, shape the identity system, and execute it consistently to create a cohesive and elevated brand experience.
1930 is built on the idea that hospitality is an experience of atmosphere. The philosophy centers on creating a refined environment where design enhances emotion, tradition meets modernity, and every detail contributes to a memorable social encounter.
Final Design
The final design delivers a cohesive and timeless identity system that translates elegance, warmth, and contemporary culture into a memorable hospitality experience with strong market presence.
The final design is a refined and cohesive brand identity system that positions 1930 as a premium gastro bar rooted in timeless elegance and contemporary culture. Through balanced typography, warm tonal contrasts, and a carefully structured visual language, the brand achieves a sophisticated yet welcoming presence. The identity extends seamlessly across physical and digital touchpoints, reinforcing consistency, emotional connection, and a memorable hospitality experience.
Product Images
